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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators

Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10011486530

Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding

Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport management review 17 (2014) 4, pp. 530-545

Persistent link: https://www.econbiz.de/10010425609

The impact of alcohol sponsorship in sport upon university sportspeople

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432

Persistent link: https://www.econbiz.de/10010393251

Understanding ethnographically athletes' perception and experience of sponsorship : the case of professional rock-climbing

Dumont, Guillaume - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 525-542

Persistent link: https://www.econbiz.de/10011607465

Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus

Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425

Persistent link: https://www.econbiz.de/10011934508

Does Race Matter? Sports Sponsorship and Discrimination : Evidence from Professional European Soccer

Quansah, Tommy Kweku; Amo-Agyei, Silas - 2022

Sports Sponsorships by testing the relationship between the ethnic composition of a team and the value of the team’s front …-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …

Persistent link: https://www.econbiz.de/10013293873

Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes

De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: International journal of advertising : the review of … 43 (2024) 6, pp. 933-959

Persistent link: https://www.econbiz.de/10015050102

Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification

Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L. - In: European journal of marketing : EJM 45 (2011) 4, pp. 551-566

Persistent link: https://www.econbiz.de/10009010618

Prominente Sportler als Testimonials in der Werbung

Kilian, Karsten - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 195-213). 2014

Persistent link: https://www.econbiz.de/10010354049

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