Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Heidi M. K. Ngan, Gerard P. Prendergast and Alex S. L. Tsang
| Year of publication: |
2011
|
|---|---|
| Authors: | Ngan, Heidi M. K. ; Prendergast, Gerard P. ; Tsang, Alex S. L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 4, p. 551-566
|
| Subject: | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sportler | Athletes | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010618