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~subject:"Sponsorship"
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Sponsorship
Advertising
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Advertising effects
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USA
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United States
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Werbewirkung
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Werbung
12
Consumer behaviour
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Konsumentenverhalten
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Sports marketing
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Sport
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Profisport
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Data envelopment analysis
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Internet marketing
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Online-Marketing
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Advertising planning
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Cause-Related Marketing
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Cause-related marketing
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Corporate reputation
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Data-Envelopment-Analyse
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Fernsehwerbung
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Firmenimage
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Sponsoring
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Sport policy
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Sportpolitik
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Television advertising
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Werbeplanung
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sports advertising
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Communication media
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Management
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Kim, Kihan
3
Cheong, Yunjae
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Kim, Hyuksoo
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Mikhailitchenko, Galina N.
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Stout, Patricia A.
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Tootelian, Dennis H.
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Youn, Seounmi
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Yun, Lira
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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International journal of sports marketing & sponsorship
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Journal of advertising research
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ECONIS (ZBW)
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1
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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2
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
3
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
4
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
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