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~subject:"Sponsorship"
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L' endossement par les célébri...
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Sponsorship
Congruence
95
congruence
93
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
30
Markenimage
29
Advertising effects
26
Werbewirkung
26
Brand management
19
Advertising
18
Markenführung
18
consommateur
18
Sponsoring
15
Werbung
15
Persönlichkeitspsychologie
12
Corporate social responsibility
11
Personality psychology
11
Corporate Social Responsibility
9
Credibility
9
Internet marketing
9
Online-Marketing
9
attractivité
9
Celebrity endorsement
8
Celebrity-Werbung
8
Fit
8
Führungsstil
8
Glaubwürdigkeit
8
Leadership style
8
Sportmarketing
8
Sports marketing
8
crédibilité
8
fit
8
Beziehungsmarketing
7
Corporate culture
7
Polynomial regression
7
Public relations
7
Relationship marketing
7
Unternehmenskultur
7
celebrity endorsement
7
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Undetermined
10
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1
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Article
15
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Article in journal
14
Aufsatz in Zeitschrift
14
research-article
1
Language
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English
15
Author
All
Santos, Manuel Alonso dos
3
Astous, Alain d'
2
Carrillat, François A.
2
Skard, Siv
2
Thorbjornsen, Helge
2
Alguacil, Mario
1
Boeuf, Benjamin
1
Brinker, David L.
1
Calabuig Moreno, Ferran
1
Campbell, Colin L.
1
Charlton, Aaron B.
1
Cornwell, T. Bettina
1
Evans, Nathaniel J.
1
George, Joliss Helen
1
Jensen, Jonathan A.
1
Karg, Adam J.
1
Lawley, Meredith
1
Macdougall, Hannah K.
1
Mazodier, Marc
1
Mohammadi, Sardar
1
Moreno, Ferran Calabuig
1
Nguyen, Sheila N.
1
Pokrywczynski, James
1
Przybysz, Audrey
1
Quester, Pascale
1
Raciti, Maria M.
1
Ranjith, V.K.
1
Siani, Mojtaba Ghasemi
1
Smith, Danielle Kushner
1
Sánchez-Franco, Manuel J.
1
Torres-Moraga, Eduardo
1
Vance, Lenny
1
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Published in...
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International journal of sports marketing & sponsorship
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
14
Other ZBW resources
1
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1
"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.
;
Nguyen, Sheila N.
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
Saved in:
2
The role of sponsorship fit for changing brand affect : a latent growth modeling approach
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10010370723
Saved in:
3
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
4
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
5
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
6
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
7
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
8
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
9
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
10
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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