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Sport
Sports marketing
21
Consumer behaviour
20
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Sportmarketing
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Professional sports
16
Profisport
16
Sports
12
Sport organization
9
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Motivation
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Beziehungsmarketing
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Football
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Fußball
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Relationship marketing
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Team identification
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Zufriedenheit
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Athletes
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Brand dilution
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Brand extension
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CSR motive
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College athletics
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James, Jeffrey D.
5
Matsuoka, Hirotaka
4
Du, James
2
Kang, Taeahn
2
Ross, Stephen D.
2
Almeida, Victor Manoel Cunha de
1
Braunstein, Jessica R.
1
Calapez, André
1
Gordon, Brian S.
1
Gulavani, Susmit S.
1
Kim, Amy Chan Hyung
1
Kim, Jeeyoon
1
Kim, Jun Woo
1
Kim, Yongjae
1
Kim, Yu Kyoum
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Kinoshita, Keita
1
Naylor, Michael
1
Ribeiro, Tiago
1
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Yamashita, Rei
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International journal of sports marketing & sponsorship
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
The journal of business & industrial marketing
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ECONIS (ZBW)
11
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
3
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
4
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
5
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
6
Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
Saved in:
7
A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo
;
James, Jeffrey D.
;
Kim, Yu Kyoum
- In:
Sport management review
16
(
2013
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
Saved in:
8
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
9
Sport and happiness : understanding the relations among sport consumption activities, long- and short-term subjective well-being, and psychological need fulfillment
Kim, Jeeyoon
;
James, Jeffrey D.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011998390
Saved in:
10
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
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