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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023
Persistent link: https://www.econbiz.de/10014321522
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Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba; Rodríguez-Castro, Yolanda - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
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The impact of social interaction and team member exchange on sport event volunteer management
Lee, Younghan; Kim, Milyang; Koo, Jakeun - In: Sport management review 19 (2016) 5, pp. 550-562
Persistent link: https://www.econbiz.de/10011624407
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To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
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The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222