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Understanding purchasing intentions in secondary sport ticket websites

Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10010489113

Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497

Persistent link: https://www.econbiz.de/10010239249

Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012

Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160

Persistent link: https://www.econbiz.de/10010384222

Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213

Persistent link: https://www.econbiz.de/10011541884

Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis

Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012631593

The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes

Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263

Persistent link: https://www.econbiz.de/10012000633

The evolution of Twitter communication by Youth Olympic Games organising committees

Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425

Persistent link: https://www.econbiz.de/10011861964

To post or not to post : social media sharing and sporting event performance

Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003

Persistent link: https://www.econbiz.de/10011770805

Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

Dieses Lehrbuch vermittelt einen komprimierten Überblick über praxisbezogene Themen des Sportmanagements mit wissenschaftlichem Hintergrund. Besonders anschaulich werden hierbei theoretische Grundlagen des Sportmanagements mit konkreten Fallbeispielen aus der Sportpraxis in Form von Audio- und...

Persistent link: https://www.econbiz.de/10012402571

Sports sponsorship and branding : global perspectives and emerging trends

Leng, Ho Keat (ed.); Zhang, James J. (ed.) - 2024

Persistent link: https://www.econbiz.de/10014515484

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