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~subject:"Sport event"
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Sport event
Advertising
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Advertising effects
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USA
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United States
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Werbewirkung
12
Werbung
12
Consumer behaviour
11
Konsumentenverhalten
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Sports marketing
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Sports
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Professional sports
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Data envelopment analysis
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Internet marketing
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Online-Marketing
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Advertising planning
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Fernsehwerbung
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Firmenimage
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Sportpolitik
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Television advertising
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Werbeplanung
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sports advertising
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Kim, Kihan
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Cheong, Yunjae
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Noh, Yeayoung
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Combs, Justin
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Hur, Chan Hyeon
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Kim, Hyuksoo
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Lee, Kimoon
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International journal of advertising : the review of marketing communications
2
Applied economics
1
International journal of sports marketing & sponsorship
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
2
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
3
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
4
Special issue: Sport marketing and media
Kim, Kihan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010406134
Saved in:
5
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
6
The anticipated legacies of mega sporting events : an econometric analysis of Olympic announcement effect on the real estate market in small communities
Hur, Chan Hyeon
;
Kim, Kihan
- In:
Applied economics
55
(
2023
)
8
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013498898
Saved in:
7
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
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