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Aufmerksamkeit für Sponsoren i...
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Sport event
Professional sports
6,757
Profisport
6,749
Perception
5,867
Wahrnehmung
5,338
Consumer behaviour
3,704
Konsumentenverhalten
3,635
Fußball
2,893
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2,875
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2,868
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2,471
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2,006
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1,856
Germany
1,848
Sponsorship
1,842
Sponsoring
1,833
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1,784
USA
1,486
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1,437
Sportmarketing
1,340
Sports marketing
1,337
Theorie
1,280
Theory
1,257
Sportorganisation
1,073
Sport organization
1,065
Sportökonomik
951
Sports economics
949
Ball game
948
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948
Werbewirkung
888
Advertising effects
869
Sportveranstaltung
831
Brand management
804
Markenführung
797
Sportler
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709
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701
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696
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Humphreys, Brad R.
10
Nufer, Gerd
10
Pawlowski, Tim
10
Andreff, Wladimir
9
Lacey, Russell
9
O'Reilly, Norm
9
Ours, Jan C. van
9
Depken, Craig A.
8
Popp, Nels
8
Scheinbaum, Angeline Close
8
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8
Paul, Rodney J.
7
Breuer, Christoph
6
Drayer, Joris
6
Filo, Kevin
6
Funk, Daniel C.
6
Grohs, Reinhard
6
Inoue, Yuhei
6
Nadeau, John
6
Shapiro, Stephen L.
6
Tainsky, Scott
6
Torgler, Benno
6
Weinbach, Andrew P.
6
Wicker, Pamela
6
Cerveny, Jakub
5
Desbordes, Michel
5
Jensen, Jonathan A.
5
Kim, Yu Kyoum
5
Koronios, Konstantinos
5
Maennig, Wolfgang
5
Matheson, Victor A.
5
McEvoy, Chad D.
5
Miceli, Thomas J.
5
Reade, J. James
5
Scelles, Nicolas
5
Soebbing, Brian P.
5
Biscaia, Rui
4
Budzinski, Oliver
4
Buraimo, Babatunde
4
Carrillat, François A.
4
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Springer Fachmedien Wiesbaden
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Arbeitskreis Sportökonomie / Jahrestagung <25., 2022, Bonn>
1
Fachhochschule Reutlingen / European School of Business
1
IGI Global
1
Kölner Kolloquium zur Wirtschaftskriminalität <3., 2017, Köln-Wahn>
1
Nomos Verlagsgesellschaft
1
Session on "The Economic History of the Sports Sector" <2018, Boston, Mass>
1
World Economic History Congress "Waves of Globalization" <2018, Boston, Mass>
1
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Journal of sports economics
81
European Sport management quarterly : ESMQ
47
International journal of sport management and marketing : IJSMM
44
Journal of sport management : the official journal of the North American Society of Sport Management
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
International journal of sports marketing & sponsorship
31
International journal of sport finance
30
Sport management review
27
Applied economics
14
Journal of business research : JBR
14
Sport, Business and Management : an international journal ; SBM
11
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Applied economics letters
6
Event- und Impaktforschung
6
SpringerLink / Bücher
6
International journal of event and festival management
5
Journal of promotion management : JPM
5
Research
5
Discussion paper / Tinbergen Institute
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
New horizons in the economics of sport
4
The journal of business & industrial marketing
4
Tourism management : research, policies, practice
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Discussion paper series / IZA
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Economics letters
3
Economies : open access journal
3
Edward Elgar E-Book Archive
3
International journal of enterprise network management
3
International journal of forecasting
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Sportmanagement : SPM
3
Springer eBook Collection
3
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ECONIS (ZBW)
805
Other ZBW resources
1
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806
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1
Wirkungen von Event-
Sponsoring
: Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Saved in:
2
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
3
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
4
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
5
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
6
Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
7
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
8
Bowling for dollars : title
sponsorship
of college football bowls
Fizel, John L.
;
McNeil, Chris R.
- In:
Journal of sports economics
18
(
2017
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
Saved in:
9
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
10
From sensation to emotion : a neuromarketing study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
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