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~subject:"Sport event"
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L’influence du parrainage spor...
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Sport event
Sports marketing
2,061
Sportmarketing
2,022
Professional sports
1,005
Profisport
1,005
Sport
884
Sports
840
Consumer behaviour
696
Konsumentenverhalten
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stock prices
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Sportveranstaltung
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Sportorganisation
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459
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441
Sponsoring
433
Brand management
328
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Markenimage
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event studies
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Sports economics
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Welt
169
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166
World
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Sport policy
165
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Nufer, Gerd
13
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7
Popp, Nels
7
Bühler, André W.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
6
Shapiro, Stephen L.
6
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5
Desbordes, Michel
5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
Yoshida, Masayuki
4
Biscaia, Rui
3
Bodet, Guillaume
3
Bouchet, Adrien
3
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3
Byon, Kevin K.
3
Bühler, André
3
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3
Cheong, Yunjae
3
Cho, Heetae
3
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3
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3
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3
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1
National Bureau of Economic Research
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
European Sport management quarterly : ESMQ
34
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
31
Journal of sport management : the official journal of the North American Society of Sport Management
30
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
14
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
International journal of event and festival management
4
Journal of promotion management : JPM
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of vacation marketing : an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing intelligence & planning
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The international library of critical writings in economics
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
461
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1
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
2
The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R.
- In:
Human resource management
55
(
2016
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
Saved in:
3
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
4
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
5
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
6
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
7
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
8
Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Rojas-Méndez, José
;
Davies, Gary
;
Jamsawang, Jutatip
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 300-309
Persistent link: https://www.econbiz.de/10012128641
Saved in:
9
Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
Saved in:
10
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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