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Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan; Shan, Yujian; Gorton, Matthew; Ford, John B. - In: Journal of business research : JBR 68 (2015) 6, pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung; Lee, Hoon; Perdue, Richard R. - In: Tourism management : research, policies, practice 67 (2018), pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
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Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.; Smith, Danielle Kushner - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10014519139