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~subject:"Sport event"
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Sport event
Sponsorship
1,843
Sponsoring
1,773
Kommerzialisierung
1,450
Commercialization
1,446
Deutschland
565
Germany
547
Sports marketing
450
Sportmarketing
443
Sport
378
Sports
356
Consumer behaviour
332
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318
University research
288
Universitäre Forschung
288
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276
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267
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267
USA
249
Professional sports
246
Profisport
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241
Sportveranstaltung
226
Fußball
221
Hochschule
220
Football
219
Technology transfer
219
Technologietransfer
216
Werbewirkung
213
Advertising effects
212
Higher education institution
210
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
162
Marketingmanagement
161
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29
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Article
178
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47
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15
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Fallstudie
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2
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English
196
German
28
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1
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Lacey, Russell
9
Scheinbaum, Angeline Close
8
Nufer, Gerd
7
O'Reilly, Norm
6
Grohs, Reinhard
5
Jensen, Jonathan A.
5
Carrillat, François A.
4
Cornwell, T. Bettina
4
Koenigstorfer, Joerg
4
Mazodier, Marc
4
Séguin, Benoit
4
Biscaia, Rui
3
Boronczyk, Felix
3
Breuer, Christoph
3
Bühler, André W.
3
Chanavat, Nicolas
3
Filis, George N.
3
Filo, Kevin
3
Finney, R. Zachary
3
Goukasian, Levon
3
Ko, Yong Jae
3
Koronios, Konstantinos
3
Morgan, Ashlee
3
Nadeau, John
3
Quester, Pascale
3
Reisinger, Heribert
3
Sachse, Manuela
3
Spais, George S.
3
Takeda, Fumiko
3
Adair, Daryl
2
Baim, Dean V.
2
Bezold, Thomas
2
Bouchet, Adrien
2
Burmann, Christoph
2
Bühler, André
2
Cameron, Robyn
2
Chakauya, Leonard
2
Chandon, Jean-Louis
2
Chen, Chen-Yueh
2
Cho, Chang-hoan
2
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Erich-Schmidt-Verlag
1
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1
IGI Global
1
Springer Fachmedien Wiesbaden
1
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International journal of sport management and marketing : IJSMM
13
International journal of sports marketing & sponsorship
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Journal of business research : JBR
11
European Sport management quarterly : ESMQ
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Sport management review
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of advertising research
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of enterprise network management
3
Journal of strategic marketing
3
Applied economics
2
Innovatives Markenmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport, Business and Management : an international journal ; SBM
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
1
Business horizons
1
Consumer behavior review : CBR
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
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ECONIS (ZBW)
224
Other ZBW resources
1
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1
Exploring the degree of
commercialisation
associated with sports marketing activities
Smith, Amber A.
;
Synowka, David P.
;
Clark, John S.
; …
- In:
International journal of services and operations management
11
(
2012
)
2
,
pp. 170-200
Persistent link: https://www.econbiz.de/10009503743
Saved in:
2
An examination of women's sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
3
Mobilising stoke : a genealogy of surf tourism development in Miyazaki, Japan
Doering, Adam
- In:
Tourism planning & development
15
(
2018
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10011855520
Saved in:
4
Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Raggiotto, Francesco
;
Scarpi, Daniele
;
Mason, Michela C.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012103799
Saved in:
5
International sport federations'
commercialisation
: a qualitative comparative analysis
Clausen, Josephine
;
Bayle, Emmanuel
;
Giauque, David
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011890944
Saved in:
6
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
7
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
8
Measuring the effects of event
sponsorship
: theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
9
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
10
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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