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~subject:"Sport organization"
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Neuromarketing im Sport
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Sport organization
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
Profisport
1,094
Professional sports
1,093
Sport
1,048
Sports
985
Fußball
584
Football
582
Sportveranstaltung
569
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
Germany
488
Sportorganisation
487
Markenimage
380
Brand image
379
Werbewirkung
359
Advertising effects
350
USA
264
United States
252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Sports economics
213
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
180
Social web
180
Sportpolitik
170
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246
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62
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Article
397
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86
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Graue Literatur
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28
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26
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21
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21
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14
Sammelwerk
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9
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4
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4
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2
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2
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English
437
German
40
French
3
Spanish
2
Polish
1
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Katz, Matthew
8
Ko, Yong Jae
8
Kunkel, Thilo
8
Biscaia, Rui
7
Heere, Bob
7
Shuv-Ami, Avichai
7
Vrontis, Demetris
7
Chadwick, Simon
6
Dietl, Helmut
6
Funk, Daniel C.
6
Nufer, Gerd
6
Sveinson, Katherine
6
Thrassou, Alkis
6
Uhrich, Sebastian
6
Breuer, Christoph
5
Delia, Elizabeth B.
5
Dickson, Geoff
5
Doyle, Jason P.
5
James, Jeffrey D.
5
Kim, Yu Kyoum
5
Lock, Daniel
5
McDonald, Heath
5
Schade, Michael
5
Wann, Daniel L.
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Bühler, André W.
4
Frawley, Stephen
4
Havard, Cody T.
4
Hoeber, Larena
4
Inoue, Yuhei
4
Jang, Wonseok
4
Madden, Paul
4
Melton, E. Nicole
4
O'Reilly, Norm
4
Robinson, Leigh
4
Wear, Henry
4
Wicker, Pamela
4
Yoshida, Masayuki
4
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Fachhochschule Reutlingen / European School of Business
2
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Peter Lang GmbH
1
Verlag Franz Vahlen
1
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Journal of sport management : the official journal of the North American Society of Sport Management
44
European Sport management quarterly : ESMQ
42
International journal of sports marketing & sponsorship
41
Sport management review
38
International journal of sport management and marketing : IJSMM
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of business research : JBR
7
International journal of sport finance
6
Journal of strategic marketing
5
Routledge international handbooks
5
Sport, Business and Management : an international journal ; SBM
5
The journal of brand management : an international journal
5
European journal of operational research : EJOR
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
European journal of international management : EJIM
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of sports economics
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Working papers / Harvard Business School, Division of Research
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Diskussionsarbeit
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The marketing review
2
The service industries journal
2
UZH Business Working Paper Series
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Advances in media, entertainment, and the arts (AMEA) book series
1
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ECONIS (ZBW)
483
Showing
1
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10
of
483
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1
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
3
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
4
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
5
Sport scandal and
sponsorship
decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
6
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
7
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
8
Can sports
sponsorship
affect consumers' motivation for sports consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
9
The impact of
sponsorship
on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
10
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
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