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Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach

Gong, Hua; Watanabe, Nicholas M.; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 254-265

Persistent link: https://www.econbiz.de/10012658727

Do college athletics marketers convert social media growth into ticket sales?

Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227

Persistent link: https://www.econbiz.de/10011709623

An investigation of the relationship between television broadcasting and game attendance

McEvoy, Chad D.; Morse, Alan L. - In: International journal of sport management and marketing … 2 (2007) 3, pp. 222-235

Persistent link: https://www.econbiz.de/10003433845

Sport marketing

Dees, Windy; Walsh, Patrick; McEvoy, Chad D.; McKelvey, … - 2022 - Fifth edition

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Persistent link: https://www.econbiz.de/10012254388

An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment

Popp, Nels; Shapiro, Stephen L.; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 177-188

Persistent link: https://www.econbiz.de/10012815600

Sport ticket sales training : perceived effectiveness and impact on ticket sales results

Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 99-109

Persistent link: https://www.econbiz.de/10011716621

Expanding global consumer market for American sports : the word baseball classic

Nagel, Mark S. - In: Sport and public policy : social, political, and …, (pp. 215-229). 2010

Persistent link: https://www.econbiz.de/10008757747

An Investigation of the Relationship between Television Broadcasting and Game Attendance

McEvoy, Chad D.; Morse, Alan L. - 2014

This study investigated the relationship between whether a major conference NCAA Division I men’s college basketball game was televised and game attendance during the 2003-04 and 2004-05 seasons. Multiple regression analysis was used to examine this relationship while controlling for 19 other...

Persistent link: https://www.econbiz.de/10014144465