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~subject:"Sportmarketing"
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Subject
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Sportmarketing
Culture
7,534
Kultur
6,545
Sport
5,640
Sports
4,448
culture
2,745
Professional sports
1,561
Profisport
1,561
Welt
1,322
World
1,306
Corporate culture
1,132
Unternehmenskultur
1,131
Kulturelle Identität
1,106
Cultural identity
1,065
Deutschland
1,048
Consumer behaviour
993
USA
978
Konsumentenverhalten
956
Sports marketing
897
Management
857
Theorie
821
Theory
801
United States
799
Sportpolitik
750
Germany
749
Sportveranstaltung
734
Sport policy
725
Sport event
717
Geschichte
675
Interkulturelles Management
618
China
584
Cross-cultural management
581
sport
503
Organization
490
Organisation
486
Tourism
479
Aufsatzsammlung
473
Sportorganisation
472
Tourismus
469
Sport organization
467
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Online availability
All
Undetermined
469
Free
102
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All
Article
693
Book / Working Paper
202
Journal
3
Type of publication (narrower categories)
All
Article in journal
661
Aufsatz in Zeitschrift
661
Aufsatz im Buch
42
Book section
42
Collection of articles of several authors
40
Sammelwerk
40
Graue Literatur
31
Non-commercial literature
31
Aufsatzsammlung
21
Arbeitspapier
19
Working Paper
19
Hochschulschrift
14
Lehrbuch
12
Textbook
11
Thesis
10
Case study
6
Fallstudie
6
Konferenzschrift
6
Conference paper
5
Konferenzbeitrag
5
Conference proceedings
4
Handbook
3
Handbuch
3
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Ratgeber
1
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1
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Language
All
English
839
German
57
Polish
3
Danish
1
Italian
1
Spanish
1
Author
All
Dwyer, Brendan
13
Cornwell, T. Bettina
12
Drayer, Joris
12
Funk, Daniel C.
11
Koronios, Konstantinos
11
Nufer, Gerd
11
O'Reilly, Norm
10
Breuer, Christoph
9
McDonald, Heath
9
Biscaia, Rui
8
Bühler, André W.
8
Greenwell, T. Christopher
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
Kunkel, Thilo
8
Zhang, James J.
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kwak, Dae Hee
7
Ratten, Vanessa
7
Shapiro, Stephen L.
7
Uhrich, Sebastian
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Pedersen, Paul M.
6
Scheerder, Jeroen
6
Sveinson, Katherine
6
Swayne, Linda E.
6
Alexandris, Kostas
5
Chadwick, Simon
5
Dickson, Geoff
5
Doyle, Jason P.
5
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Institution
All
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Athens Institute for Education and Research
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Erich-Schmidt-Verlag <Berlin>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Niederer, Kraft & Frey <Zürich>
1
Palgrave Macmillan <Firma>
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
Verlag Franz Vahlen
1
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Published in...
All
International journal of sports marketing & sponsorship
72
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
64
European Sport management quarterly : ESMQ
63
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Sportmanagement : SPM
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Routledge international handbooks
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Routledge sports marketing
3
Springer eBook Collection
3
SpringerLink / Bücher
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
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Source
All
ECONIS (ZBW)
897
OLC EcoSci
1
Showing
1
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10
of
898
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date (oldest first)
1
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
2
Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
3
Determinants of business engagement with regional
sport
events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
4
How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
5
Can sports promote exports? : the role of soccer matches in international trade
Hatzigeorgiou, Andreas
- In:
Global economy journal : GEJ
16
(
2016
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011542171
Saved in:
6
A societal perspective of
sport
: scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
7
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
8
Spectator demand for the
sport
of kings
Buraimo, Babatunde
;
Coster, Neil
;
Forrest, David
- In:
Applied economics
53
(
2021
)
51
,
pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
Saved in:
9
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
Saved in:
10
Development of local
sport
: case study
Mamcarczyk, Mariola
;
Popławski, Łukasz
- In:
International journal of trade and global markets
15
(
2022
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10013258361
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