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~subject:"Sportpolitik"
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Neuromarketing im Sport
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Sportpolitik
Sports marketing
2,093
Sportmarketing
2,075
Sponsorship
1,846
Sponsoring
1,837
Consumer behaviour
1,127
Konsumentenverhalten
1,113
Profisport
1,102
Professional sports
1,101
Sport
1,054
Sports
991
Fußball
584
Football
582
Sportveranstaltung
570
Sport event
558
Neuromarketing
551
Brand management
536
Markenführung
527
Deutschland
512
Sportorganisation
490
Germany
489
Sport organization
486
Markenimage
382
Brand image
381
Werbewirkung
360
Advertising effects
351
USA
264
United States
252
Marketingmanagement
244
Marketing management
243
Relationship marketing
235
Beziehungsmarketing
232
Sportökonomik
218
Sports economics
214
Marketing
211
Online-Marketing
200
Internet marketing
197
sponsorship
185
Social Web
183
Social web
183
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Undetermined
90
Free
17
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Article
122
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49
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Aufsatz in Zeitschrift
118
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Collection of articles of several authors
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11
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8
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6
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4
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3
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2
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1
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1
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1
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1
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1
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English
167
German
4
French
1
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Andreff, Wladimir
4
Filo, Kevin
4
Cho, Heetae
3
Cohen, Adam
3
García Villar, Jaume
3
Inoue, Yuhei
3
Joo, Dongoh
3
Welty Peachey, Jon
3
Adcroft, Andy
2
Baker, Pamela Hudson
2
Baker, Robert E.
2
Breuer, Christoph
2
Chalip, Laurence Hilmond
2
Cunningham, George B.
2
Desbordes, Michel
2
Dickson, Geoff
2
Dowling, Mathew
2
Fairley, Sheranne
2
Fink, Janet S.
2
Funk, Daniel C.
2
Gee, Sarah
2
Henry, Ian P.
2
Hyde, Kenneth
2
Kaplanidou, Kyriaki
2
Kendall, Graham
2
Kim, Kihan
2
Ko, Ling-Mei
2
Kunkel, Thilo
2
Lenten, Liam J. A.
2
Murillo, Carlos
2
O'Reilly, Norm
2
Papaloukas, Marios
2
Pedersen, Paul M.
2
Scheerder, Jeroen
2
Schulenkorf, Nico
2
Schwarzenberger, Veronika
2
Shin, Nari
2
Szymanski, Stefan
2
Vos, Steven
2
Wicker, Pamela
2
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Edward Elgar Publishing
3
DRT International <New York, NY>
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
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International journal of sport management and marketing : IJSMM
15
Sport management review
15
European Sport management quarterly : ESMQ
12
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sports marketing & sponsorship
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Tourism management perspectives : TMP
4
Edward Elgar E-Book Archive
3
Elgar original reference
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport, Business and Management : an international journal ; SBM
3
European journal of operational research : EJOR
2
IMA journal of management mathematics
2
International journal of sport finance
2
Management decision : MD
2
The journal of business & industrial marketing
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Barcelona GSE working paper series : working paper
1
Blickpunkt Sportmanagement
1
Economic research
1
Edition Sportökonomie, Sportmanagement
1
Elgar encyclopedias in business and management
1
Elgar encyclopedias in business and management series
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European journal of government and economics : EJGE
1
European research studies
1
IZA world of labor : evidence-based policy making
1
International Journal of Financial Studies : open access journal
1
International journal of business innovation and research : IJBIR
1
International journal of event and festival management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
International political economy series
1
International review of applied economics
1
Journal of Positive Management : JPM
1
Journal of business strategy
1
Journal of change management : an international journal
1
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ECONIS (ZBW)
171
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1
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171
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1
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
2
Capitalising on CSR-based partnerships in sports branding and sports
sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
3
Sportmarketing
Bruhn, Manfred
;
Rohlmann, Peter
-
2023
,
sponsorship
and organisation, self-determination and external determination). The authors present the basic building blocks in …
Persistent link: https://www.econbiz.de/10013504610
Saved in:
4
Linking sports and sponsors
Wilber, Del
- In:
Journal of business strategy
9
(
1988
)
4
,
pp. 8-10
Persistent link: https://www.econbiz.de/10003706477
Saved in:
5
Comment: Leveraging sport events over time ; a comparison of
sponsorship
and sport event advertising
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
Saved in:
6
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
7
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
8
Sport
sponsorship
insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
9
Fast food, fizz, and funding : balancing the scales of regional sport organisation
sponsorship
Batty, Rachel J.
;
Gee, Sarah
- In:
Sport management review
22
(
2019
)
1
,
pp. 167-179
Persistent link: https://www.econbiz.de/10012099363
Saved in:
10
Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Rojas-Méndez, José
;
Davies, Gary
;
Jamsawang, Jutatip
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 300-309
Persistent link: https://www.econbiz.de/10012128641
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