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Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 1, pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
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An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae; Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
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Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago; Almeida, Victor Manoel Cunha de; … - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
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Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita; Matsuoka, Hirotaka - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
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Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn; Matsuoka, Hirotaka - In: The journal of business & industrial marketing 38 (2023) 4, pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
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The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn; Matsuoka, Hirotaka - In: Journal of business research : JBR 156 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
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Sport and happiness : understanding the relations among sport consumption activities, long- and short-term subjective well-being, and psychological need fulfillment
Kim, Jeeyoon; James, Jeffrey D. - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10011998390
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160
Persistent link: https://www.econbiz.de/10014504956