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~subject:"Sportveranstaltung"
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Standortbewertung und Kulturfi...
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Sportveranstaltung
Standortfaktor
3,994
Location factor
2,836
Deutschland
2,433
Sponsoring
1,773
Sponsorship
1,647
Bremen
1,573
Germany
1,558
Auslandsinvestition
711
Foreign investment
689
Standortwettbewerb
451
Sportmarketing
440
Sports marketing
440
Territorial competition
421
Internationaler Wettbewerb
396
Welt
389
Theorie
381
Betriebliche Standortwahl
375
Theory
364
World
357
International competition
356
Firm location choice
352
Sport
346
Multinationales Unternehmen
327
Sports
325
Consumer behaviour
317
Konsumentenverhalten
317
Schätzung
292
Transnational corporation
289
USA
256
Unternehmen
253
Estimation
249
Professional sports
234
Profisport
234
United States
234
Sport event
224
Fußball
212
Werbewirkung
211
Advertising effects
210
Unternehmensgründung
210
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Undetermined
76
Free
30
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Article
178
Book / Working Paper
49
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Article in journal
161
Aufsatz in Zeitschrift
161
Aufsatz im Buch
16
Book section
16
Graue Literatur
9
Hochschulschrift
9
Non-commercial literature
9
Case study
7
Fallstudie
7
Arbeitspapier
5
Aufsatzsammlung
5
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Working Paper
5
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Article
1
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Language
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English
194
German
32
Polish
1
Author
All
Lacey, Russell
9
Scheinbaum, Angeline Close
8
Nufer, Gerd
7
O'Reilly, Norm
6
Grohs, Reinhard
5
Jensen, Jonathan A.
5
Carrillat, François A.
4
Cornwell, T. Bettina
4
Koenigstorfer, Joerg
4
Mazodier, Marc
4
Séguin, Benoit
4
Biscaia, Rui
3
Boronczyk, Felix
3
Breuer, Christoph
3
Bühler, André W.
3
Chanavat, Nicolas
3
Filis, George N.
3
Filo, Kevin
3
Finney, R. Zachary
3
Goukasian, Levon
3
Ko, Yong Jae
3
Koronios, Konstantinos
3
Morgan, Ashlee
3
Nadeau, John
3
Quester, Pascale
3
Reisinger, Heribert
3
Sachse, Manuela
3
Spais, George S.
3
Takeda, Fumiko
3
Adair, Daryl
2
Baim, Dean V.
2
Bezold, Thomas
2
Bouchet, Adrien
2
Burmann, Christoph
2
Bühler, André
2
Cameron, Robyn
2
Chakauya, Leonard
2
Chandon, Jean-Louis
2
Chen, Chen-Yueh
2
Cho, Chang-hoan
2
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Institution
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Erich-Schmidt-Verlag
1
Fachhochschule Reutlingen / European School of Business
1
IGI Global
1
Springer Fachmedien Wiesbaden
1
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International journal of sport management and marketing : IJSMM
13
International journal of sports marketing & sponsorship
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Sport management review
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of advertising research
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of enterprise network management
3
Journal of strategic marketing
3
Applied economics
2
Innovatives Markenmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport, Business and Management : an international journal ; SBM
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
1
Business horizons
1
Consumer behavior review : CBR
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
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ECONIS (ZBW)
226
EconStor
1
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1
Veranstaltungsmarketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Management und Marketing im Sport : …
,
(pp. 385-415)
.
2008
Persistent link: https://www.econbiz.de/10003752594
Saved in:
2
Sports sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Yang, Xinquan Sheena
;
Sparks, Robert
;
Li, Ming
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003788530
Saved in:
3
Special issue: Beijing Olympic Games ; the challenges and expectations for enterprises
Wu, Desheng Dash
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003782096
Saved in:
4
Research on the Olympic sponsors' motivation for investment based on text mining
Huang, Lu-cheng
;
Zhou, Ting-ting
- In:
International journal of enterprise network management
2
(
2008
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10003782097
Saved in:
5
Challenges for Chinese enterprises on the basis of competition rules of the Olympic market
Yafei, Luo
;
Wen, Tang
- In:
International journal of enterprise network management
2
(
2008
)
4
,
pp. 408-417
Persistent link: https://www.econbiz.de/10003782106
Saved in:
6
The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
Saved in:
7
The impact of title event sponsorship announcements on shareholder wealth
Clark, John M.
;
Cornwell, T. Bettina
;
Pruitt, Stephen W.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003819979
Saved in:
8
Share price reactions to advertising announcements and broadcast of media events
Filbeck, Greg
;
Zhao, Xin
;
Tompkins, Daniel P.
;
Chong, Peggy
- In:
Managerial and decision economics : MDE ; the …
30
(
2009
)
4
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003847192
Saved in:
9
Sponsorship, advertising and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
10
Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
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