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~subject:"Sportveranstaltung"
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Sportveranstaltung
Event-Marketing
1,502
Event marketing
1,278
Konsumentenverhalten
291
Consumer behaviour
290
Deutschland
256
Germany
248
Großveranstaltung
176
Sport event
173
Big event
171
Markenführung
154
Brand management
153
Veranstaltung
136
Tourismus
133
Tourism industry
127
Tourismuswirtschaft
127
Tourism
121
Beziehungsmarketing
118
Event
117
Relationship marketing
116
Tourism marketing
106
Tourismusmarketing
106
Marketingmanagement
97
Marketing management
96
Customer satisfaction
90
Holiday behaviour
90
Kundenzufriedenheit
90
Urlaubsverhalten
90
Theorie
83
Theory
80
Markenimage
78
Brand image
76
Sponsoring
76
USA
73
United States
72
Sponsorship
71
Emotion
66
Sport
66
Sports
64
Freizeitwirtschaft
62
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Article
148
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37
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134
Aufsatz im Buch
15
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15
Case study
8
Fallstudie
8
Collection of articles of several authors
7
Hochschulschrift
7
Sammelwerk
7
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6
Graue Literatur
4
Konferenzschrift
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3
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2
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English
158
German
26
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1
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Fairley, Sheranne
8
Scheinbaum, Angeline Close
6
Lacey, Russell
5
Filo, Kevin
3
Finney, R. Zachary
3
Funk, Daniel C.
3
Kwiatkowski, Grzegorz
3
O'Brien, Danny
3
Schnitzer, Martin
3
Alexandris, Kostas
2
Bachmann, Frank
2
Boo, Soyoung
2
Busser, James A.
2
Dolasinski, Mary Jo
2
Drengner, Jan
2
Frerichs, Katharina
2
Hanstad, Dag Vidar
2
Heere, Bob
2
Johanson, Misty
2
Jordan, Jeremy S.
2
Kelly, Donna M.
2
Kennelly, Millicent
2
King, Brian
2
Lianopoulos, Yannis
2
Lovegrove, Hannah
2
Masterman, Guy
2
Newland, Brianna L.
2
Nufer, Gerd
2
O'Reilly, Norm
2
Parent, Milena M.
2
Preuß, Holger
2
Reynolds, Joel
2
Roberts, Chris
2
Sobral, Vitor
2
Strittmatter, Anna-Maria
2
Theodorakis, Nicholas D.
2
Walker, Matthew
2
Wiedmann, Klaus-Peter
2
Wong, IpKin Anthony
2
Zanger, Cornelia
2
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Erich-Schmidt-Verlag <Berlin>
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
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Tourism management : research, policies, practice
11
International journal of event and festival management
10
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sport management and marketing : IJSMM
8
Sport management review
8
European Sport management quarterly : ESMQ
7
Journal of travel and tourism marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of business research : JBR
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Schriftenreihe Sportökonomie in Forschung und Praxis
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Scandinavian journal of hospitality and tourism
2
Sportmanagement : SPM
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Consumer behavior review : CBR
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
Economic geography
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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ECONIS (ZBW)
180
USB Cologne (EcoSocSci)
5
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1
Strategic sports event management
Masterman, Guy
-
2009
-
2. ed., olympic ed.
Persistent link: https://www.econbiz.de/10003782819
Saved in:
2
Event-Management im Spitzen-Wettkampfsport : Entwicklungen, Ziele und Organisationsprinzipien
Schmid, Ulrich
-
2006
Persistent link: https://www.econbiz.de/10003323131
Saved in:
3
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
4
Innovasjon, opplevelser og reiseliv
Teigen, Håvard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003911324
Saved in:
5
Profiling major sport event visitors : the 2002 Commonwealth Games
Preuß, Holger
;
Séguin, Benoit
;
O'Reilly, Norm
-
2010
Persistent link: https://www.econbiz.de/10003914570
Saved in:
6
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
7
Ambush-Marketing im Sport : Grundlagen, Strategien, Wirkungen
Nufer, Gerd
-
2010
Persistent link: https://www.econbiz.de/10003957371
Saved in:
8
Interorganizational support and commitment : a framework for sporting event networks
Shonk, David J.
;
Bravo, Gonzalo
- In:
Journal of sport management : the official journal of …
24
(
2010
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003993196
Saved in:
9
Organisation von Sponsoringbeziehungen : eine empirische Analyse interorganisationaler Prozesse im Sporteventsponsoring
Grundmann, Frank
-
2008
Persistent link: https://www.econbiz.de/10003666444
Saved in:
10
Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Lee, Tzong-ru
;
Lin, Jiun-hung
;
Su, Xiang-ting
- In:
International journal of management & enterprise …
8
(
2010
)
3
,
pp. 209-227
Persistent link: https://www.econbiz.de/10003986180
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