//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing analysis in sport bu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportveranstaltung
Sports marketing
2,087
Sportmarketing
2,069
Profisport
1,021
Professional sports
1,020
Sport
898
Sports
851
Consumer behaviour
713
Konsumentenverhalten
710
Football
501
Fußball
501
Sportorganisation
468
Sport organization
465
Sport event
462
Sponsorship
447
Sponsoring
446
Brand management
337
Markenführung
335
Markenimage
251
Brand image
250
Sportökonomik
205
Sports economics
201
Beziehungsmarketing
194
Relationship marketing
193
USA
169
Sportpolitik
167
Sport policy
166
United States
163
Deutschland
158
Germany
157
Werbewirkung
147
Advertising effects
145
Management
142
Social Web
130
Social web
130
Athletes
122
Sportler
122
Welt
117
World
117
Arbeitsgruppe
112
more ...
less ...
Online availability
All
Undetermined
222
Free
47
Type of publication
All
Article
388
Book / Working Paper
85
Type of publication (narrower categories)
All
Article in journal
363
Aufsatz in Zeitschrift
363
Aufsatz im Buch
27
Book section
27
Collection of articles of several authors
21
Sammelwerk
21
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
13
Working Paper
13
Aufsatzsammlung
10
Case study
9
Fallstudie
9
Hochschulschrift
7
Conference paper
6
Konferenzbeitrag
6
Thesis
4
Konferenzschrift
3
Lehrbuch
3
Reprint
3
Textbook
3
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
428
German
39
French
4
Polish
2
Spanish
1
Author
All
Nufer, Gerd
13
Inoue, Yuhei
7
Popp, Nels
7
Bühler, André W.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
6
Shapiro, Stephen L.
6
Andreff, Wladimir
5
Chanavat, Nicolas
5
Desbordes, Michel
5
Filo, Kevin
5
Funk, Daniel C.
5
Jensen, Jonathan A.
5
Koenigstorfer, Joerg
5
Breuer, Christoph
4
Drayer, Joris
4
Dwyer, Brendan
4
Green, Chris
4
Kim, Kihan
4
Koronios, Konstantinos
4
Leng, Ho Keat
4
Morgan, Ashlee
4
Rose, Andrew
4
Schreyer, Dominik
4
Spiegel, Mark
4
Séguin, Benoit
4
Yoshida, Masayuki
4
Biscaia, Rui
3
Bodet, Guillaume
3
Bouchet, Adrien
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Bühler, André
3
Carrillat, François A.
3
Cheong, Yunjae
3
Cho, Heetae
3
Cornwell, T. Bettina
3
Dickson, Geoff
3
Dodds, Mark
3
Doyle, Jason P.
3
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Erich-Schmidt-Verlag
1
Fachhochschule Reutlingen / European School of Business
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
IGI Global
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
European Sport management quarterly : ESMQ
35
International journal of sport management and marketing : IJSMM
34
International journal of sports marketing & sponsorship
31
Journal of sport management : the official journal of the North American Society of Sport Management
30
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
11
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of event and festival management
4
Journal of promotion management : JPM
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing intelligence & planning
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The international library of critical writings in economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
471
OLC EcoSci
2
Showing
1
-
10
of
473
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin
- In:
Journal of entrepreneurship, management and innovation …
9
(
2013
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
Saved in:
2
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
3
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
4
How does the stadium atmosphere at a college football game affect behavioral intentions across gender lines? The mediating role of spectators satisfaction
Jensen, Richard W.
;
Limbu, Yam B.
;
Choi, Jeonghwan
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011618307
Saved in:
5
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
6
Veranstaltungsmarketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Management und Marketing im Sport : …
,
(pp. 385-415)
.
2008
Persistent link: https://www.econbiz.de/10003752594
Saved in:
7
Individual team incentives and managing competitive balance in sports leagues : an empirical analysis of Major League Baseball
Lewis, Michael
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 535-549
Persistent link: https://www.econbiz.de/10003770567
Saved in:
8
Event-Management im Spitzen-Wettkampfsport : Entwicklungen, Ziele und Organisationsprinzipien
Schmid, Ulrich
-
2006
Persistent link: https://www.econbiz.de/10003323131
Saved in:
9
Zur Ökonomik der Rechte bei Sportveranstaltungen
Büch, Martin-Peter
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003336305
Saved in:
10
Sport und Recht : Vermarktung und Organisation von Sportanlässen : commercialization and organization of sports events
Honegger, Peter
;
Gurovits Kohli, András
;
Eisele, Daniel
-
2006
Persistent link: https://www.econbiz.de/10003336693
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->