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~subject:"Sportveranstaltung"
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Sportveranstaltung
Brand management
12
Consumer behaviour
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event sponsorship
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event-sponsor fit
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Event marketing
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Event-Marketing
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Lieferantenmanagement
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Brinker, David L.
1
Ford, John B.
1
Gorton, Matthew
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Habitzreuter, Anna Mei
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Jensen, Jonathan A.
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Koenigstorfer, Joerg
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Lee, Hoon
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Perdue, Richard R.
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Petrovici, Dan
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Journal of business research : JBR
2
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan
;
Shan, Yujian
;
Gorton, Matthew
;
Ford, John B.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
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2
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
3
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
4
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
5
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
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