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Case study : the impact of organizing the George Enescu International Festival on the branding and promotion of Bucharest city
Alexe, Florin-Alexandru; Ţapardel, Ana-Claudia - In: International journal of economics, finance and … 1 (2013) 5, pp. 241-246
Persistent link: https://www.econbiz.de/10010341556
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Place attractiveness and image : a research agenda
Alaux, Christophe (ed.); Carmouze, Laura (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014632291
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Strategie und Management
Kausch, Thorsten (ed.); Pirck, Peter (ed.);  … - 2013
Stadtmarketing, Beratung, Wissenschaft und Politik liefern nicht nur Ideen und Erfahrungen, sondern ein konsistentes Programm für das …
Persistent link: https://www.econbiz.de/10011637889
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Attractiveness analysis of European tourist cities
Valls, Josep F.; Sureda, Joan; Valls-Tuñon, Gerard - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 178-194
Persistent link: https://www.econbiz.de/10010361798
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Brandhubs: Markenzeichen im Stadtraum
Höger, Kerstin - In: Informationen zur Raumentwicklung : IzR (2007) 12, pp. 705-718
Persistent link: https://www.econbiz.de/10003600866
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Role of tradtional food in tourist destination image building : example of the city of Mostar
Pestek, Almir; Nikolic, Aleksandra - In: UTMS journal of economics / University of Tourism and … 2 (2011) 1, pp. 89-100
tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the … attractive tourist destination, integrate the existing and develop new tourist products and develop the City brand. In the … context of holistic approach to tourism development in the City of Mostar and its image building, it is necessary to look into …
Persistent link: https://www.econbiz.de/10009260934
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Effects of geographical university names on users' perceptions
Peluso, Alessandro M.; Guido, Gianluigi - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
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A cultural hybridisation approach to reinterpreting the integration-diversity dichotomy : the case of Guggenheim's master branding Bilbao
Go, Frank M.; Trunfio, Mariapina - In: European journal of cross-cultural competence and management 3 (2014) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10010489652