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The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences
Woźniczka, Jarosław - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 195-207
Persistent link: https://www.econbiz.de/10011650034
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The stockholder : a lesson for business ethics from bioethics?
Hardwig, John - In: Journal of business ethics : JOBE 91 (2010) 3, pp. 329-341
Persistent link: https://www.econbiz.de/10003946204
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Factors enabling pervasiveness of belief and ethics-based marketing practice : an interpretive structural modeling approach
Mustafa, Farhan; Sharma, Vinay - In: Journal of Islamic marketing 14 (2023) 10, pp. 2429-2449
Persistent link: https://www.econbiz.de/10014428658
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - 2009
Persistent link: https://www.econbiz.de/10003919598
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - In: Corporate social responsibility : readings and cases in …, (pp. 76-106). 2008
Persistent link: https://www.econbiz.de/10003697648
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo; Willem, Annick - In: Sport management review 21 (2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
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Exploring Ethics in Contemporary Pharmaceutical Marketing Practices : A Stakeholder Marketing Perspective
Malik, Fazal - 2021
Abstract: this study aspires to scientifically explore ethics in pharmaceutical marketing through the prism of … stakeholder marketing. The study aims to identify different stakeholders and accentuate their importance in firms and how they can … Marketing Practices” with four categories such as promotional campaigns, products inducements, inappropriate marketing …
Persistent link: https://www.econbiz.de/10014086686
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The art of compassionate business : main principles for the human-oriented enterprise
Cignacco, Bruno Roque - 2019
: Stress and Business Activities Appendix B: Mindfulness and Business Appendix C: Marketing and Manipulation Appendix D: System …
Persistent link: https://www.econbiz.de/10013181012