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Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina; Glińska, Ewa; Barkun, Yauheniya - In: Oeconomia Copernicana 11 (2020) 2, pp. 289-307
Persistent link: https://www.econbiz.de/10012292003
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A strategic framework for city marketing : the SSRM approach
Mishra, Barry; Rolland, Erik - 2010
Persistent link: https://www.econbiz.de/10003902175
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City branding and stakeholder engagement
Houghton, John P.; Stevens, Andrew - In: City branding : theory and cases, (pp. 45-53). 2011
Persistent link: https://www.econbiz.de/10008808696
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The Hague, international city of peace and justice : a relational network brand
Hulleman, Bengt-Arne B. F.; Govers, Robert - In: City branding : theory and cases, (pp. 150-156). 2011
Persistent link: https://www.econbiz.de/10008809263
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Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth - In: City branding : theory and cases, (pp. 138-149). 2011
Persistent link: https://www.econbiz.de/10008809266
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Multiple stakeholders and multiple city brand meanings
Merrilees, Bill; Miller, Dale; Herington, Carmel - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
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The impact of marketing on internal stakeholders in destination branding : the case of a musical city
Kemp, Elyria; Williams, Kim H.; Bordelon, Bridget M. - In: Journal of vacation marketing : an international journal 18 (2012) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10009554722
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Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854