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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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What causes imbalance in complex service networks? : evidence from a public health service
Verleye, Katrien; Jaakkola, Elina; Hodgkinson, Ian R.; … - In: Journal of service management 28 (2017) 1, pp. 34-56
Persistent link: https://www.econbiz.de/10011654986
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Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers … review takes a stakeholder approach, highlighting how value can be co-destroyed by stakeholders both within the dyad of the …
Persistent link: https://www.econbiz.de/10012814492
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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
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Innovating with stakeholders to co-create value in cultural tourism experiences : a case study of Schokland in the Netherlands
Mijnheer, Christina L.; Gamble, Jordan R. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 5/6, pp. 389-413
Persistent link: https://www.econbiz.de/10014299298
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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Relational energy and co-creation : effects on hospitality stakeholders' wellbeing
Shulga, Lenna V.; Busser, James A.; Chang, Wen - In: Journal of hospitality marketing & management 31 (2022) 8, pp. 1026-1047
Persistent link: https://www.econbiz.de/10013459489
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Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina; Gabrielsson, Mika; Rollins, Minna - In: Industrial marketing management : the international … 114 (2023), pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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Motives and resources for value co-creation in a multi-stakeholder ecosystem : a managerial perspective
Pera, Rebecca; Occhiocupo, Nicoletta; Clarke, Jackie - In: Journal of business research : JBR 69 (2016) 10, pp. 4033-4041
Persistent link: https://www.econbiz.de/10011553883
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893