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Promoting sustainable development : multiple mediation effects of green value co-creation and green dynamic capability between green market pressure and firm performance
Huang, Shi-Zheng; Tian, Hong-Hong; Onanong Cheablam - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1063-1078
Persistent link: https://www.econbiz.de/10014507067
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Encouraging sustainable consumer behavior : a stakeholder approach
Sajjanit, Chonlada - In: Eurasian business perspectives : proceedings of the …, (pp. 3-12). 2019
Persistent link: https://www.econbiz.de/10013170754
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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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An ISM approach for modelling the enablers of sustainability in market-oriented firms
Agrawal, Amit Kumar; Kumar, Divesh; Rahman, Zillur - In: International journal of business excellence 12 (2017) 1, pp. 23-45
Persistent link: https://www.econbiz.de/10011800712
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The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian; Thompson, Marjorie Ellis - 2013
Persistent link: https://www.econbiz.de/10010201815
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The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; … - In: Management research review 45 (2022) 7, pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
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Marketing communications of value creation in sustainable organizations : the practice of integrated reports
Dumitru, Mădălina; Guşe, Raluca Gina; Feleagă, Liliana - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 955-976
organizations, experienced in sustainability reporting. We used both quantitative and qualitative data extracted from the integrated … the analysis of the results was derived from the classic and modern theories in marketing, which include the use of annual … reports as marketing communication tools. The main results show that the provisions of the International Integrated Reporting …
Persistent link: https://www.econbiz.de/10011824742
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo; Willem, Annick - In: Sport management review 21 (2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426