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~subject:"Standardization"
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Standardization
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
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Internationales Marketing
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Theorie
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Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Internet marketing
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Markenartikel
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Online-Marketing
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Business start-up
10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU countries
6
EU-Staaten
6
Personality psychology
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English
7
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Okazaki, Shintaro
3
Taylor, Charles Raymond
3
Du, Yunzhou
2
Taylor, Charles Robert
2
Zhang, Yuli
2
Bowen, C. Luke
1
Chen, Zhongwei
1
Doh, Jonathan P.
1
Lee, Christopher
1
Ren, Bing
1
Walsh, Michael G.
1
Yin, Juelin
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of world business : JWB
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
7
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1
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
2
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Saved in:
3
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
4
Proactiveness, legitimation via ISO certification and the growth of SMEs in China
Du, Yunzhou
;
Ren, Bing
;
Chen, Zhongwei
;
Zhang, Yuli
- In:
Frontiers of business research in China : selected …
4
(
2010
)
2
,
pp. 283-305
Persistent link: https://www.econbiz.de/10003993055
Saved in:
5
How innovativeness and institution affect ISO 9000 adoption and its effectiveness : evidence from small and medium enterprises in China
Du, Yunzhou
;
Yin, Juelin
;
Zhang, Yuli
- In:
Total quality management & business excellence : an …
27
(
2016
)
11/12
,
pp. 1315-1331
Persistent link: https://www.econbiz.de/10011648414
Saved in:
6
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
7
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
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