Narrow search
Showing 1 - 10 of 7,560
Cover Image
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Cover Image
Standardization and the effectiveness of online advertising
Goldfarb, Avi; Tucker, Catherine - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Cover Image
Ethical limits to the intrusiveness of online advertising formats : a critical review of Better Ads Standards
Belanche, Daniel - In: Journal of marketing communications 25 (2019) 7, pp. 685-701
Persistent link: https://www.econbiz.de/10012203358
Cover Image
Airlines : standardize your international advertising!
Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 1090-1104
Persistent link: https://www.econbiz.de/10014245678
Cover Image
Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
Cover Image
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Cover Image
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Cover Image
Do Mexican companies culturally adapt their websites?
González-Trejo, Elí Samuel - In: Journal of promotion management : JPM 16 (2010) 4, pp. 480-493
Persistent link: https://www.econbiz.de/10008825719
Cover Image
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick; Apaolaza-Ibáñez, Vanessa - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Cover Image
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.; Chandra, Aruna; Ryans, John K. - 2008
Persistent link: https://www.econbiz.de/10003655978