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Do places have a personality? : a perspective from place branding
Hanna, Sonya; Rowley, Jennifer - In: Strategic place branding methodologies and theory for …, (pp. 21-40). 2017
Persistent link: https://www.econbiz.de/10011692401
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A practitioner-led strategic place brand-management model
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
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Towards a strategic place brand-management model
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
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Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
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Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433