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~subject:"Store brand"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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Store brand
Consumer behaviour
518
Konsumentenverhalten
518
Brand management
80
Markenführung
80
Beziehungsmarketing
75
Relationship marketing
75
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60
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56
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22
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21
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Choi, Seung-chan
2
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Gázquez-Abad, Juan Carlos
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of retailing and consumer services
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
International journal of retail & distribution management
1
Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
1
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ECONIS (ZBW)
28
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28
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1
What drives store
brand
purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
2
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
3
Buying private label in durables : gender and other psychological variables
Miquel, María-José
;
Caplliure, Eva-María
;
Pérez, Carmen
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
Saved in:
4
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store
brand
name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
5
Scenarios of developing private brands for food products
Ion, Raluca Andreea
;
Ariciu, Adrian Laurentiu
- In:
Agrarian economy and rural development : realities and …
,
(pp. 434-440)
.
2015
Private brands are those manufactured or provided by one company for offer under another company's
brand
. They are …
Persistent link: https://www.econbiz.de/10011457408
Saved in:
6
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
7
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
8
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
9
National
brand
's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
10
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
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