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Launching store brands in emerging markets: resistance crumbles
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 28 (2007) 5, pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
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The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal; Herstein, Ram - In: The journal of consumer marketing 27 (2010) 4, pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
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Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
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Need for cognition as a predictor of store brand preferences
Tifferet, Sigal; Herstein, Ram - In: EuroMed journal of business 7 (2012) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10009564329
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The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram; Tifferet, Sigal; Abrantes, José Luís; … - In: Cross cultural management : an international journal 19 (2012) 2, pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
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The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal; Bergera, Ron - In: Services marketing quarterly 39 (2018) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10011859506