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~subject:"Strategic management"
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Strategic management
Marketingmanagement
17,087
Marketing management
16,498
Marketing
3,876
Verkauf
3,491
Selling
3,168
Consumer behaviour
2,832
Konsumentenverhalten
2,821
Theorie
2,791
Theory
2,779
Arzneimittelmarkt
2,312
Relationship marketing
2,225
Deutschland
2,220
Beziehungsmarketing
2,211
Germany
2,006
USA
1,762
United States
1,705
Pharmaceutical market
1,685
Brand management
1,408
Markenführung
1,400
Strategisches Management
1,244
Online-Marketing
1,243
Internet marketing
1,207
Unternehmenserfolg
1,085
Firm performance
1,077
Innovation
998
Pharmaceutical industry
984
Pharmaindustrie
983
Arzneimittel
979
Pharmaceuticals
939
Salespeople
909
Verkaufspersonal
907
SME
796
KMU
795
Internationales Marketing
787
International marketing
773
Social Web
763
Social web
763
Marktforschung
743
Werbung
726
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299
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88
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574
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387
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474
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83
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83
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42
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7
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6
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5
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4
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Cravens, David W.
10
Lane, Nikala
10
Piercy, Nigel
10
Pfeffermann, Nicole
9
Aaker, David A.
8
Kotler, Philip
7
Day, George S.
5
Homburg, Christian
5
Krohmer, Harley
5
Narang, Shanker
5
Walters, David
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Morgan, Neil A.
4
Proctor, Tony
4
Ross, Aaron
4
Varadarajan, Rajan
4
Verboven, Frank
4
Abratt, Russell
3
Andreasen, Alan R.
3
Belz, Christian
3
Bendixen, Michael
3
Björnerstedt, Jonas
3
Cespedes, Frank V.
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Hooley, Graham J.
3
Isoherranen, Ville
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Lemkin, Jason
3
Mohammad Falahat
3
Nicoulaud, Brigitte M.
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
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3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Redline Verlag
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of strategic marketing
24
SpringerLink / Bücher
12
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
11
The journal of business & industrial marketing
9
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of business-to-business marketing
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal of business case studies
3
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Source
All
ECONIS (ZBW)
959
Other ZBW resources
2
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1
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
2
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
Saved in:
3
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
4
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
Saved in:
5
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
How sales strategy translates into performance : the role of salesperson customer orientation and value-based
selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
8
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
9
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
10
Valuing your business : strategies for maximize the sale price
Lipman, Frederick D.
-
2005
Persistent link: https://www.econbiz.de/10002564690
Saved in:
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