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Principles of marketing
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Strategic management
Marketing
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17,082
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4,166
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4,135
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2,555
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2,328
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2,096
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2,038
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1,960
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1,941
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1,667
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1,659
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1,629
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Aaker, David A.
11
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11
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10
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10
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9
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7
Proctor, Tony
6
Walters, David
6
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5
Homburg, Christian
5
Hülsmann, Michael
5
Krohmer, Harley
5
Narang, Shanker
5
Vrontis, Demetris
5
Didonet, Simone Regina
4
Emrich, Christin
4
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4
Johnson, Jean L.
4
Katsonis, Nikolaos
4
Morgan, Neil A.
4
Parnell, John A.
4
Sfakianakis, Michael
4
Sheth, Jagdish N.
4
Slater, Stanley F.
4
Springer, Reiner
4
Straume, Odd Rune
4
Thrassou, Alkis
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Brekke, Kurt R.
3
Ebel, Bernhard
3
Ergenzinger, Rudolf
3
Esposito, Mark
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Halliday, Michael
3
Hooley, Graham J.
3
Hult, G. Tomas M.
3
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4
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4
Edward Elgar Publishing
3
Information Resources Management Association
3
American Marketing Association
2
Macquarie University / Department of Economics
2
Springer-Verlag GmbH
2
Universität St. Gallen / Institut für Marketing und Handel
2
W. Kohlhammer GmbH
2
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1
Berliner Wissenschafts-Verlag
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Campus Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration / Division of Research
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Moskovskij Gosudarstvennyj Universitet Putej Soobščenija
1
Münsteraner Führungsgespräch <43, 2002, Münster (Westf)>
1
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1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer Fachmedien Wiesbaden
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Stuttgarter Strategieforum <1999, Stuttgart>
1
Sympózium s Medzinárodnou Účast'ou Veda, Výskum, Inovácie <2005, Košice>
1
The Marketing Society
1
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Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
24
SpringerLink / Bücher
17
European journal of marketing : EJM
12
The journal of business & industrial marketing
9
Business horizons
8
Journal of the Academy of Marketing Science
8
International marketing review
7
Gabler Edition Wissenschaft
6
International journal of business and globalisation : IJBG
6
Springer eBook Collection
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
World review of entrepreneurship, management and sustainable development
5
Amfiteatru economic : an economic and business research periodical
4
Asian journal of management cases
4
European journal of international management : EJIM
4
Handbook of research on Asian business
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
Scenarios in marketing : from vision to decision
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Edward Elgar E-Book Archive
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European Journal of Marketing
3
Europäische Hochschulschriften / 5
3
Faculty & research / Insead : working paper series
3
International business and economics research journal
3
International journal of hospitality management
3
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ECONIS (ZBW)
1,159
Other ZBW resources
9
BASE
1
EconStor
1
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1
Marketingmanagement
: Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
2
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
3
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
5
Strategic issues in
marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
6
Marketing
management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
7
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
8
European logistics : markets, management and strategy
Cooper, James
;
Browne, Michael
;
Peters, Melvyn J.
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000412524
Saved in:
9
Strategic business
marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
10
Readings in
marketing
management : a strategic perspective
Berman, Barry
(
contributor
);
Evans, Joel R.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000333514
Saved in:
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