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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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Macrantha Sealant : a positioning strategy
Purandare, Shraddha - In: Asian journal of management cases 21 (2024) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Das Marketing und die Marktorientierung mittelständischer Unternehmen : Probleme und Lösungsansätze
Hass, Dirk - 1997
Persistent link: https://www.econbiz.de/10000626622
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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European logistics : markets, management and strategy
Cooper, James; Browne, Michael; Peters, Melvyn J. - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000412524
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Strategic business marketing
Chisnall, Peter M. - 1995 - 3. ed
Persistent link: https://www.econbiz.de/10000507388
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Readings in marketing management : a strategic perspective
Berman, Barry (contributor); Evans, Joel R. (contributor) - 1984
Persistent link: https://www.econbiz.de/10000333514