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MarketBusters : 40 strategic moves that drive exceptional business growth

McGrath, Rita Gunther; MacMillan, Ian C. - 2005

Persistent link: https://www.econbiz.de/10002346613

Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity

McGrath, Rita Gunther - 2009

Persistent link: https://www.econbiz.de/10003756256

How to rethink your business during uncertainty

McGrath, Rita Gunther; MacMillan, Ian C. - In: MIT sloan management review 50 (2008/09) 3, pp. 25-30

Persistent link: https://www.econbiz.de/10003858298

Discovery-driven planning

McGrath, Rita Gunther; MacMillan, Ian C. - In: The entrepreneurial venture : readings selected, (pp. 493-505). 1999

Persistent link: https://www.econbiz.de/10001608191

Learning from the unexpected

McGrath, Rita Gunther - In: Chance and intent : managing the risks of innovation …, (pp. 41-55). 2012

Persistent link: https://www.econbiz.de/10009509596

The end of competitive advantage : how to keep your strategy moving as fast as your business

McGrath, Rita Gunther - 2013

Persistent link: https://www.econbiz.de/10009768132

Innovation, strategy, and hypercompetition

McGrath, Rita Gunther; Kim, Jerry - In: The Oxford handbook of innovation management, (pp. 397-419). 2014

Persistent link: https://www.econbiz.de/10010257727

Tilting the playing field : towards a strategic theory of endogenous action

Autio, Erkko; Keil, Thomas; McGrath, Rita Gunther - In: The entrepreneurship-innovation-marketing interface : …, (pp. 3-24). 2011

Persistent link: https://www.econbiz.de/10008938736

Discovery-driven digital transformation

McGrath, Rita Gunther; McManus, Ryan - In: Harvard business review : HBR 98 (2020) 3, pp. 124-133

Persistent link: https://www.econbiz.de/10012288934

Seeing around corners : how to spot inflection points in business before they happen

McGrath, Rita Gunther - 2019

"The first prescriptive, innovative guide to seeing inflection points before they happen--and how to harness these disruptive influences to give your company a strategic advantage.<BR /><BR />Paradigmatic shifts in the business landscape, known as inflection points,can either create new, entrepreneurial...

Persistent link: https://www.econbiz.de/10012036022