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Marketing strategy and competitive positioning

Hooley, Graham J.; Nicoulaud, Brigitte M.; Rudd, John M.; … - 2024 - Eighth edition

"Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplace Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you develop an in-depth understanding of how to formulate and implement a...

Persistent link: https://www.econbiz.de/10014518708

Strategic planning and performance : extending the debate

Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108

Persistent link: https://www.econbiz.de/10003625056

Antecedents to strategic flexibility : management cognition, firm resources and strategic options

Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339

Persistent link: https://www.econbiz.de/10009661195

The relationship of strategic and marketing plans

Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24

Persistent link: https://www.econbiz.de/10003563293

Political behavior does not (always) undermine strategic decision making : theory and evidence

Shepherd, Neil Gareth; Hodgkinson, Gerard P.; Mooi, Erik A. - In: Long range planning : LRP ; international journal of … 53 (2020) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10012494725

Going with the gut : exploring top management team intuition in strategic decision-making

Shepherd, Neil Gareth; Lou, Bowen; Rudd, John M. - In: Journal of business research : JBR 181 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014556669

Marketing strategy & competitive positioning

Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte M. - 2012 - 5th ed.

Persistent link: https://www.econbiz.de/10009261271

Marketing strategy and competitive positioning

Hooley, Graham J. - 2008 - 4th ed.

Persistent link: https://www.econbiz.de/10013481979

Capabilities for strategic flexibility : a cognitive content framework

Combe, Ian A.; Greenley, Gordon E. - 2009

Persistent link: https://www.econbiz.de/10003836658

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