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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Performance of restaurants : recognizing competitive intensity and differentiation strategies
Kwarteng, Collins Kankam; Osman, Barbara; Acheampong, … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 3, pp. 25-34
Persistent link: https://www.econbiz.de/10012506350
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809
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Do Firms Strategically Disseminate? Evidence from Corporate Use of Social Media
Jung, Michael J. - 2019
We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is...
Persistent link: https://www.econbiz.de/10012901474
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Do Firms Strategically Disseminate? Evidence from Corporate Use of Social Media
Jung, Michael J. - 2018
We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is...
Persistent link: https://www.econbiz.de/10012937365
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Effects of social media adoption on SME performance : the moderating role of business strategy
Palladan, Ahmed Aliyu; Kadzrina Abdul Kadir; Ahmed, … - In: International journal of technoentrepreneurship : IJTE 4 (2023) 4, pp. 297-320
Persistent link: https://www.econbiz.de/10015066488
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Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
Lembke, Gerald (ed.); Soyez, Nadine (contributor) - 2012
Persistent link: https://www.econbiz.de/10009680095
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Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison; Mattson, Kelsey - In: Cases on strategic social media utilization in the …, (pp. 301-331). 2015
Persistent link: https://www.econbiz.de/10010507807