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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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Marketing strategy and management
Baker, Michael J. - 2000 - 3. ed.
Persistent link: https://www.econbiz.de/10001430349
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Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko; Zengerink, Evelien - 2001
Persistent link: https://www.econbiz.de/10001633556
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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Marketing strategy and management
Constantin, James A.; Evans, Rodney E.; Morris, Malcolm L. - 1976
Persistent link: https://www.econbiz.de/10000042159
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally; Simkin, Lyndon; Wilson, David C. - In: Industrial marketing management : the international … 37 (2008) 5, pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349941
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Integrierte Steuerung des Multikanalvertriebs in Banken
Stillfried, Christoph von - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003591366
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Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad; Putra, Aditya Halim Perdana Kusuma; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 7, pp. 279-291
Persistent link: https://www.econbiz.de/10012668088