Marketing strategy and management
Michael J. Baker
| Year of publication: |
2000 ; 3. ed.
|
|---|---|
| Authors: | Baker, Michael J. |
| Publisher: |
Basingstoke [u.a.] : Macmillan |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 542 S graph. Darst 25cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1992 pbk.: £23.99 ; hbk.: £47.50 |
| ISBN: | 0-333-74855-7 ; 0-333-74856-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001430349