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Leveraging board expertise : strategy mapping as teaching tool

Bruni-Bossio, Vince; Sheehan, Norman T. - In: Journal of business strategy 34 (2013) 4, pp. 3-10

Persistent link: https://www.econbiz.de/10009790136

Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication

Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116

Persistent link: https://www.econbiz.de/10010531057

How others see us : leaders' perceptions of communication and communication managers

Brønn, Paggy Simcic - In: Journal of communication management : an international … 18 (2014) 1, pp. 58-79

Persistent link: https://www.econbiz.de/10010254383

Datafication : threat or opportunity for communication in the public sphere?

Holtzhausen, Derina - In: Journal of communication management : an international … 20 (2016) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10011540073

Between strategic clarity and strategic ambiguity : oscillating strategic communication

Hoffjann, Olaf - In: Corporate communications : an international journal 27 (2022) 2, pp. 284-303

Persistent link: https://www.econbiz.de/10013162810

It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups

Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712

Persistent link: https://www.econbiz.de/10013191543

The benefit of issue management : anticipating crises in the digital age

Strauß, Nadine; Jonkman, Jeroen - In: Journal of communication management : an international … 21 (2017) 1, pp. 34-50

Persistent link: https://www.econbiz.de/10011600010

Strategic predisposition in communication management : understanding organizational propensity towards bridging strategy

Kim, Soojin - In: Journal of communication management : an international … 20 (2016) 3, pp. 232-254

Persistent link: https://www.econbiz.de/10011610135

Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication

Siano, Alfonso; Palazzo, Maria - In: Journal of Communication Management 19 (2015) 1, pp. 102-116

Purpose – The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication departments of large organizations when managing crises. Design/methodology/approach – Starting from a...

Persistent link: https://www.econbiz.de/10014851181

How others see us: leaders’ perceptions of communication and communication managers

Simcic Brønn, Peggy - In: Journal of Communication Management 18 (2014) 1, pp. 58-79

Purpose – This paper aims to assess other leaders’ perceptions of the importance and contribution of communication to organizational success and the abilities of their communication executives to contribute to strategic decision making. Design/methodology/approach – A quantitative approach...

Persistent link: https://www.econbiz.de/10014851204