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Quantifying the relationship between e-advertising capabilities and marketing mix cost savings
Singh, Vikramjit; Jaskirat Singh - In: International journal of applied management science : IJAMS 16 (2024) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Management strategies and innovation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521531
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Learning with the market : facilitating market innovation
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 44 (2015), pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
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Market innovation processes : balancing stability and change
Kjellberg, Hans; Azimont, Frank; Reid, Emma - In: Industrial marketing management : the international … 44 (2015), pp. 4-12
Persistent link: https://www.econbiz.de/10010481974