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Introduction to the special issue: Sustainability as megatrend I

McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252

Persistent link: https://www.econbiz.de/10010402645

There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259

Persistent link: https://www.econbiz.de/10011596826

Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy

Guillard, Valérie; Roux, Dominique - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 291-312

Persistent link: https://www.econbiz.de/10010402640

Sustainability : a framework of typology based on efficiency and effectiveness

Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98

Persistent link: https://www.econbiz.de/10010504585

Sustainability marketing : the need for a realistic whole systems approach

Thomas, Nicola J. R. - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1530-1556

Persistent link: https://www.econbiz.de/10012042290

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...