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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Marketing concepts and strategies in the next decade
Rodger, Leslie W. - 1973
Persistent link: https://www.econbiz.de/10000329810
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Readings in marketing management : a strategic perspective
Berman, Barry (contributor); Evans, Joel R. (contributor) - 1984
Persistent link: https://www.econbiz.de/10000333514
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan - 1984
Persistent link: https://www.econbiz.de/10001817764
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Kurs Zukunft : Marketing u. d. "echte" Wende
Lettau, Hans-Georg - 1987
Persistent link: https://www.econbiz.de/10000726357
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Der Weg zum Käufer : das strategische Labyrinth
Dichtl, Erwin - 1987
Persistent link: https://www.econbiz.de/10000727313
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559