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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther; Tomczak, Torsten - 1990
Persistent link: https://www.econbiz.de/10013165589
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The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël - 2012 - 5. ed.
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand … years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous … strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer …
Persistent link: https://www.econbiz.de/10009407303
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A. - 2004
Persistent link: https://www.econbiz.de/10002011745
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Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
Bruhn, Manfred - 2009 - 5., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003836770
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Artist Brand Management : Künstlermarkenaufbau durch Musiklabels im digitalen Wandel
Bender, Matthias - 2022
. Derzeit ist er als Director Brand Experience & Management bei Lidl International beschäftigt. Zuvor war er Geschäftsführer der …
Persistent link: https://www.econbiz.de/10013431262
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël - 2004 - 3. ed
Persistent link: https://www.econbiz.de/10002062844