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Nachwuchskräfte gewinnen, binden und entwickeln : Talent Management bei ThyssenKrupp Steel
Kroll, Dieter; Meiler, Rudolf C. - In: Talent Management : Strategien, Umsetzung, Perspektiven, (pp. 91-100). 2009
Persistent link: https://www.econbiz.de/10003805324
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Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel; Mazurek, Grzegorz; Haenlein, Michael - In: European management journal 38 (2020) 1, pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
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A Role of Corporate Image as a Successful Determinant of Human Resource Management Strategy and Marketing Strategy in the Firm Performance of Hospitality Industry of Indonesia
Respati, Harianto; Triatmanto, Boge; Natsir, Mokhamad; … - 2022
The purpose of this study is to investigate the impact of human resource management strategy and marketing strategy on corporate image and the context of market competition. Subsequently, this study also explores whether corporate image mediates the relationship between human resource management...
Persistent link: https://www.econbiz.de/10014030341
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Corporate reputations, branding and people management : a strategic approach to HR
Martin, Graeme - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10013530539
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Employer Branding : Human Resources Management für die Unternehmensführung
Schuhmacher, Florian; Geschwill, Roland - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003744382
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Communication strategies for reputation management of the company
Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13
Persistent link: https://www.econbiz.de/10011546136
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Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos; Melanthiou, Yioula - In: Journal of promotion management : JPM 20 (2014) 4, pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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Exploring the double influence of CEOs' management style on the development of SMEs' corporate reputation
Dutot, Vincent - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 5, pp. 351-374
Persistent link: https://www.econbiz.de/10011776868