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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,086
Marketing management
16,250
Marketing
3,504
Konsumentenverhalten
2,535
Consumer behaviour
2,532
Theorie
2,258
Theory
2,255
Beziehungsmarketing
1,886
Relationship marketing
1,882
Deutschland
1,652
Germany
1,601
Markenführung
1,370
Brand management
1,368
USA
1,291
United States
1,262
Online-Marketing
1,174
Internet marketing
1,131
Unternehmenserfolg
1,038
Firm performance
1,034
Strategic management
886
Innovation
857
KMU
768
SME
768
Internationales Marketing
764
International marketing
738
Marktforschung
698
Social Web
693
Social web
693
Werbung
651
Markenimage
608
Brand image
605
Advertising
596
Market research
583
Marketingtheorie
549
Marketing theory
539
Innovationsmanagement
538
Innovation management
519
Lieferantenmanagement
505
Supplier relationship management
505
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Undetermined
294
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84
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Book / Working Paper
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542
Journal
2
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Article in journal
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94
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81
Lehrbuch
77
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72
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72
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68
Collection of articles of several authors
59
Sammelwerk
59
Bibliografie enthalten
50
Bibliography included
50
Graue Literatur
44
Non-commercial literature
44
Aufsatzsammlung
39
Case study
38
Fallstudie
38
Arbeitspapier
24
Working Paper
24
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17
Ratgeber
17
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11
Reprint
8
Conference proceedings
7
Fallstudiensammlung
7
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7
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7
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7
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7
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4
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4
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4
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4
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3
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2
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258
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Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
Weiser, Christoph
4
West, Douglas C.
4
Wiedmann, Klaus-Peter
4
Wiesner, Knut A.
4
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Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
UVK Verlagsgesellschaft mbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Wiley-VCH
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
21
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
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Source
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ECONIS (ZBW)
1,111
USB Cologne (EcoSocSci)
25
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1
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1
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
2
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
3
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
4
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
5
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
6
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
7
The managers guide to competitive marketing strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
8
Journal of strategic marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
9
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
10
Marketing strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
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