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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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Marketingaspekte in Entwicklungsländern : eine empirische Studie am Beispiel Lateinamerika
Espejo, Edgar Alberto - 1989
Persistent link: https://www.econbiz.de/10000327747
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Basisstrategien im internationalen Marketing
Segler, Kay - 1986
Persistent link: https://www.econbiz.de/10000698254
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Strategisches internationales Marketing : mit 33 Tabellen
Meissner, Hans Günther - 1987
Hans Günther Meissner: Strategisches internationales Marketing. Springer-Verlag, Berlin/Heidelberg/New York 1987, 190 …
Persistent link: https://www.econbiz.de/10000083233
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Kulturelle Faktoren in der internationalen Geschäftsentwicklung : onlinebasierte Möglichkeiten des interkulturellen Marketings
Vieregg, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895908
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...
Persistent link: https://www.econbiz.de/10003901296
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Marketing in Greece : the reasons of its underdevelopment
Rivero, Orlando; Theodore, John - In: International business and economics research journal 12 (2013) 7, pp. 793-797
Persistent link: https://www.econbiz.de/10009785463
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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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Inside-out marketing : how to create an internal marketing strategy
Dunmore, Michael - 2002
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of … strategy; and integrating internal and external marketing …
Persistent link: https://www.econbiz.de/10011479655
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Readings in modern marketing
Quelch, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003152688