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Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
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Strategic planning and performance : extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10003625056
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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10004015361
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Political behavior does not (always) undermine strategic decision making : theory and evidence
Shepherd, Neil Gareth; Hodgkinson, Gerard P.; Mooi, Erik A. - In: Long range planning : LRP ; international journal of … 53 (2020) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10012494725
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Going with the gut : exploring top management team intuition in strategic decision-making
Shepherd, Neil Gareth; Lou, Bowen; Rudd, John M. - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556669
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Marketing strategy & competitive positioning
Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte M. - 2012 - 5th ed.
Persistent link: https://www.econbiz.de/10009261271
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Marketing strategy and competitive positioning
Hooley, Graham J. - 2008 - 4th ed.
Persistent link: https://www.econbiz.de/10013481979
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Capabilities for strategic flexibility : a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836658