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~subject:"Strategisches Management"
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Strategisches Management
Business network
28
Unternehmensnetzwerk
28
Lieferantenmanagement
11
Relationship marketing
11
Supplier relationship management
11
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
8
Interaction
8
Großbritannien
7
Strategic management
7
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6
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5
Marketingmanagement
5
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4
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmen
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4
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Betriebliche Wertschöpfung
3
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3
Business‐to‐business marketing
3
Contracts
3
Germany
3
Innovation management
3
Innovationsmanagement
3
Knowledge management
3
Lieferkette
3
Marketing management
3
Networks
3
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Article
7
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5
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5
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1
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1
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English
10
Undetermined
1
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Mouzas, Stefanos
6
Ford, David
5
Henneberg, Stephan
4
Naudé, Peter
2
Pardo, Catherine
2
Mason, Katy
1
Saren, Mike
1
Öberg, Christina
1
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IMP Group
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Competence perspectives in managing internal processes
1
European journal of marketing : EJM
1
Handbook of strategic account management : a comprehensive resource
1
Journal of marketing management : MM
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
4
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1
IMP and service-dominant logic : divergence, convergence and development
Ford, David
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 231-239
Persistent link: https://www.econbiz.de/10008934049
Saved in:
2
The logic of real options in strategy implementation
Mouzas, Stefanos
- In:
Competence perspectives in managing internal processes
,
(pp. 79-90)
.
2005
Persistent link: https://www.econbiz.de/10003051455
Saved in:
3
Managing the customer horizon - final customers and the network perspective
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 7-10
Persistent link: https://www.econbiz.de/10003505920
Saved in:
4
Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina
;
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
Saved in:
5
Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan
;
Pardo, Catherine
;
Mouzas, Stefanos
; …
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
Saved in:
6
Felxible business models
Mason, Katy
;
Mouzas, Stefanos
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1340-1367
Persistent link: https://www.econbiz.de/10009661194
Saved in:
7
Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan
;
Pardo, Catherine
;
Mouzas, Stefanos
; …
- In:
Handbook of strategic account management : a …
,
(pp. 191-204)
.
2014
Persistent link: https://www.econbiz.de/10010341361
Saved in:
8
Understanding business markets : interaction, relationships and networks
Ford, David
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004092487
Saved in:
9
Technology strategy for business
Ford, David
;
Saren, Mike
-
1996
-
1. ed.
Persistent link: https://www.econbiz.de/10004555246
Saved in:
10
Understanding business markets : interaction, relationships and networks
Ford, David
(
contributor
)
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004347389
Saved in:
1
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