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~subject:"Strategisches Management"
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Strategisches Management
International marketing
5,718
Internationales Marketing
5,712
Multinationales Unternehmen
775
Consumer behaviour
764
Marketingmanagement
761
Marketing management
744
Transnational corporation
717
Konsumentenverhalten
690
Brand management
630
Markenführung
617
Welt
602
World
602
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560
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522
Export
454
International market entry
445
Internationaler Markteintritt
445
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444
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436
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420
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418
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410
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402
Brand image
354
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349
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347
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345
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329
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324
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273
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271
Firm performance
238
Unternehmenserfolg
238
Brand
215
Schwellenländer
212
Markenartikel
210
Emerging economies
209
Interkulturelles Management
194
Advertising
191
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9
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91
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79
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20
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20
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17
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14
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12
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11
Case study
9
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9
Lehrbuch
8
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7
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7
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6
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4
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4
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3
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1
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1
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1
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1
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1
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Language
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English
146
German
44
Undetermined
3
Polish
1
Russian
1
Author
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Meissner, Hans Günther
7
Yip, George S.
4
Aaker, David A.
3
Bell, Sandra
3
Berndt, Ralph
3
Gnizy, Itzhak
3
Griffith, David A.
3
Pehrsson, Anders
3
Shoham, Aviv
3
Ahlert, Dieter
2
Ambaye, Michele
2
Cadogan, John W.
2
Ciravegna, Luciano
2
Coombs, Joseph E.
2
Coundouriotis, George A.
2
Doherty, Anne Marie
2
Ebel, Bernhard
2
Espejo, Edgar Alberto
2
Ford, John B.
2
Francioni, Barbara
2
Fuchs, Manfred
2
Giersch, Judith
2
Haller, Florian
2
Hofer, Markus B.
2
Kavoura, Androniki
2
Kefallonitis, Efstathios
2
Kleinaltenkamp, Michael
2
Köstner, Mariella
2
McLoughlin, Damien
2
Meurer, Cornelia
2
Mohammad Falahat
2
Plinke, Wulff
2
Root, Franklin R.
2
Schaffmeister, Niklas
2
Solberg, Carl Arthur
2
Spyropoulou, Stavroula
2
Theodoridis, Prokopios
2
Turnbull, Peter W.
2
Valla, Jean-Paul
2
Wißmeier, Urban Kilian
2
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Boeing Institute of International Business
1
Fundación CODESPA <Madrid>
1
IMP Group
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
NetLibrary, Inc
1
Springer Fachmedien Wiesbaden
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
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Published in...
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International marketing review
12
Journal of business research : JBR
10
SpringerLink / Bücher
5
European journal of international management : EJIM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international marketing
3
The journal of business & industrial marketing
3
Contributions to Economics
2
Effects of globalization on the firm
2
Herausforderungen an das Management
2
Hochschulschriften zur Betriebswirtschaftslehre
2
International journal of business excellence
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Inventi impact: supply chain & logistics
2
Journal of business case studies
2
Journal of strategy and management
2
Management decision : MD
2
Marktorientierte Unternehmensführung
2
Research handbook on export marketing
2
Springer eBook Collection
2
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
2
Technischer Vertrieb
2
A Productivity Press book
1
Academic monograph on business studies : marketing
1
Acta Universitatis Danubius / Oeconomica
1
Anxieties and management responses in international business
1
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Business history
1
Chandos business and management series
1
China-focused cases : selected winners of the CEIBS global case contest
1
Contributions in Marketing
1
Die Herausforderung der globalen Vernetzung : Forschungsreaktionen aus dem Department für Welthandel der Wirtschaftsuniversität Wien
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
EBSCOhost eBook Collection
1
Eksportinstituttets sm°askrifter
1
Empirische Personal- und Organisationsforschung
1
Engineering online library
1
Entrepreneurial business and economics review : EBER
1
Euromarketing
1
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Source
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ECONIS (ZBW)
183
USB Cologne (EcoSocSci)
9
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192
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1
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
2
Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata
;
Virvilaitė, Regina
;
Alon, Ilan
- In:
European journal of international management : EJIM
18
(
2022
)
2/3
,
pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
Saved in:
3
Multinational marketing: Dimensions in strategy
Baker, James Calvin
;
Ryans, John K.
-
1975
Persistent link: https://www.econbiz.de/10000581623
Saved in:
4
International marketing strategy : contemporary readings
Doole, Isobel
(
contributor
);
Lowe, Robin
(
contributor
)
-
1997
-
1. ed., repr.
Persistent link: https://www.econbiz.de/10000602512
Saved in:
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
6
Marketingaspekte in Entwicklungsländern : eine empirische Studie am Beispiel Lateinamerika
Espejo, Edgar Alberto
-
1989
Persistent link: https://www.econbiz.de/10000327747
Saved in:
7
Multinational business review
Boeing Institute of International Business
-
Bingley : Emerald
;
anfangs: Detroit, Mich.
;
früher: …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000534364
Saved in:
8
Basisstrategien im internationalen Marketing
Segler, Kay
-
1986
Persistent link: https://www.econbiz.de/10000698254
Saved in:
9
Strategien für die neue Weltwirtschaft
Oetinger, Bolko v.
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670933
Saved in:
10
Strategisches internationales Marketing : mit 33 Tabellen
Meissner, Hans Günther
-
1987
Persistent link: https://www.econbiz.de/10000083233
Saved in:
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